AI in Content Marketing: Benefits, Challenges & How to Use It

 Businesses use artificial intelligence (AI) for content marketing to speed up the content production process.

But that’s not all.

They also use AI to get content ideas, generate working drafts, assist with creative and SEO strategies, and write better for their target audience.


    The Benefits of Using AI for Content Marketing

    AI is making it easier and faster to create engaging content. But it’s not just about efficiency.

    AI can also shape your creative strategy and help you come up with fresh ideas.

    Here are more specific benefits of using AI as a part of your content marketing processes:

    • AI accelerates content development by streamlining the writing process. It suggests topics, generates outlines, and even drafts content.
  • AI improves scalability by increasing your content output without needing more writing resources 
  • AI reduces costs throughautomating some content creation tasks. Which makes the content creation process more efficient and cost-effective.
  • But even though AI can be a huge help, it's not perfect

    AI in Content Marketing: Benefits, Challenges & How to Use It

    11 min read
    May 16, 2024
    Contributors: Sydney Go and Boris Mustapic

    Businesses use artificial intelligence (AI) for content marketing to speed up the content production process.

    But that’s not all.

    They also use AI to get content ideas, generate working drafts, assist with creative and SEO strategies, and write better for their target audience.

    And you can, too.

    Ready to learn how to use AI for content marketing? Let’s dive in.

    The Benefits of Using AI for Content Marketing

    AI is making it easier and faster to create engaging content. But it’s not just about efficiency.

    AI can also shape your creative strategy and help you come up with fresh ideas.

    Here are more specific benefits of using AI as a part of your content marketing processes:

    • AI accelerates content development by streamlining the writing process. It suggests topics, generates outlines, and even drafts content.
    • AI improves scalability by increasing your content output without needing more writing resources 
    • AI reduces costs throughautomating some content creation tasks. Which makes the content creation process more efficient and cost-effective.

    But even though AI can be a huge help, it's not perfect.

    The Challenges of AI Content Marketing

    AI is a great tool to support your content production efforts. But it also has some drawbacks:

    • Lack of accuracy: Sometimes, AI doesn't get the facts right. It can misinterpret data, provide outdated information, or even “hallucinate” (invent false information). This means you always need to double-check AI-generated content before publishing.
    • Risk of plagiarism: AI tools might generate content that's too similar to existing material on the web. Which leads to plagiarism concerns.
    • Lack of human touch: AI-generated content can sometimes feel impersonal, inauthentic, and even robotic
    • Wrong tone of voice: AI tools struggle to hit the right tone of voice. The copy sometimes sounds too formal, too casual, or like something is just “off.”

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